Hogar Noticias El creador viral de Apple Dance de Charli XCX demanda a Roblox por uso no autorizado en el juego

El creador viral de Apple Dance de Charli XCX demanda a Roblox por uso no autorizado en el juego

Autor : Thomas Actualizar : May 04,2025

Kelley Heyer, un reconocido influencer y creador de Tiktok del viral "Apple Dance" a la canción de Charli XCX "Apple", ha presentado una demanda contra Roblox. Heyer alega que Roblox incorporó su baile en su juego sin su permiso, lo que posteriormente se benefició de él.

El "Apple Dance", que Heyer coreografió y popularizado a través de Tiktok, ha atraído una atención significativa, incluidas las menciones durante la gira de Charli XCX y las características en la cuenta de Tiktok del artista. Su popularidad generalizada llevó a Roblox a incluir el baile en su juego "Dress to Impress Impress" como parte de una colaboración con Charli XCX.

Según la demanda presentada en California, Roblox inicialmente contactó a Heyer para licenciar el "Apple Dance" para el evento. Heyer estaba abierto a la idea, después de haber licenciado previamente el baile a Fortnite y Netflix con acuerdos firmados. Sin embargo, ella afirma que no se alcanzó ningún acuerdo final con Roblox antes de publicar el emote "Apple Dance" para la venta dentro del juego. Heyer alega que Roblox vendió más de 60,000 unidades del emote, generando aproximadamente $ 123,000 en ventas.

La demanda afirma que el emote "Apple Dance" no está vinculado a la canción o personalidad de Charli XCX, lo que lo convierte únicamente en la propiedad intelectual de Heyer. Heyer está acusando a Roblox de infracción de derechos de autor y enriquecimiento injusto, buscando las ganancias obtenidas del baile, daños por daños a su marca y a ella misma, y los honorarios de los abogados.

En una actualización, el abogado de Heyer, Miki Anzai, declaró: "Roblox avanzó usando la IP de Kelley sin un acuerdo firmado. Kelley es un creador independiente que debería ser compensado de manera justa por su trabajo y no vimos otra opción que presentar una demanda para probar eso. Seguimos dispuestos y abiertos a resolver y esperamos llegar a un acuerdo pacífico".

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