EA no aumentará precios de juegos a pesar de la tendencia en la industria
EA has reaffirmed its commitment to maintaining its current pricing strategy for new game releases, despite a broader industry shift toward higher price points. In a recent earnings call, CEO Andrew Wilson emphasized that the company will continue to focus on delivering "outstanding quality and exceptional value" — principles that have driven the success of titles like Split Fiction, which has already surpassed 4 million sales.
Wilson highlighted that EA’s pricing model has evolved over the past decade to reflect a diverse portfolio that includes free-to-play titles, mid-tier offerings, and premium deluxe editions. "Whether we're pricing content at $1, $10, or $100, our focus remains on delivering quality and value," he said, underscoring that this balanced approach has consistently fueled strong and sustainable growth.
CFO Stuart Canfield echoed this sentiment, confirming that "our current pricing strategy remains unchanged at this time," signaling no immediate plans to raise prices on standard editions of major franchises like EA Sports FC, Madden NFL, or Battlefield — all expected to stay at $70.
This decision stands in contrast to recent moves by industry rivals:
- Microsoft has increased pricing for new first-party games and hardware, with upcoming titles launching at $79.99.
- Nintendo has announced $80 pricing for select Switch 2 titles, including the upcoming Mario Kart World.
EA’s choice to hold firm on $70 for standard editions suggests confidence in its value proposition and a long-term strategy centered on player retention and satisfaction over short-term revenue gains from price hikes.
The announcement also comes amid a broader company-wide restructuring that impacted approximately 300 employees, including around 100 roles at Respawn Entertainment, the developer behind Apex Legends. While the layoffs have raised questions about future investment, EA leadership reiterated that core franchises and long-term innovation remain priorities.
In short, EA is betting that sustained quality, strong value, and a diversified pricing model will keep players engaged — even as competitors push for higher price points.
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