King and Flexion partner to bring Candy Crush Solitaire to alternative app stores.

With the upcoming release of Candy Crush Solitaire, King is strategically expanding its reach by infusing the beloved Candy Crush franchise into the classic solo card game, aiming to attract a fresh wave of players. In a significant move, King is not only targeting the traditional Google Play and iOS App Store but is also setting its sights on alternative app stores for a simultaneous launch.

King has partnered with publisher Flexion to debut Candy Crush Solitaire on five new platforms, including the Samsung Galaxy Store and Huawei AppGallery. This collaboration marks King's first venture into launching a game across multiple app stores simultaneously, signaling a notable shift towards embracing alternative distribution channels.

Flexion is excited about this partnership with a major developer like King, and the move is being hailed as a potential game-changer in the industry. King's decision to launch on alternative app stores underscores their recognition of these platforms as viable avenues for reaching a broader audience, which had previously been overlooked.

King's reputation as a powerhouse in mobile gaming, particularly with their lucrative Bejeweled-inspired match-three games, underscores the significance of this move. Their decision to launch simultaneously across multiple platforms suggests that top players in the gaming industry are increasingly acknowledging the untapped potential of alternative app stores.

For those curious about one of these alternative platforms, Huawei's AppGallery, you might want to check out their 2024 AppGallery Awards to see which games and apps received top honors last year.