Дом Новости Kotick Labels Riccitiello как худший генеральный директор Gaming

Kotick Labels Riccitiello как худший генеральный директор Gaming

Автор : Max Обновлять : Apr 17,2025

Бывший генеральный директор Activision Blizzard Бобби Котик смахился над бывшим генеральным директором John Riccitiello, назвав его «худшим генеральным директором в видеоиграх». В откровенном разговоре о подкасте Grit вместе с бывшим креативным директором EA Bing Gordon, Котик обсудил конкурентную ландшафт игровой индустрии. Признавая, что бизнес -модель EA была «во многих отношениях лучше, чем [Activision's], Котик с юмором заявил, что они» заплатили бы за то, чтобы Рикцитиелло оставался генеральным директором навсегда », что указывает на сильную критику лидерства Рикцитилло.

Riccitiello, который занимал пост генерального директора EA с 2007 по 2013 год, покинул компанию на фоне финансовой борьбы и значительных увольнений. Одним из его противоречивых предложений было взимать с игроков битвы в доллар каждый раз, когда они перезагружали свое оружие, что не очень хорошо сидела с акционерами или геймерами. После его отъезда из EA Рикцитилло присоединился к Unity Technologies в качестве генерального директора в 2014 году, но подал в отставку в 2023 году после негативной реакции против предлагаемых платы за установку, которые впоследствии были отозваны. Его пребывание в Unity также была отмечена другими спорными моментами, такими как его критические комментарии к разработчикам, которые не приняли микротранзакции.

Бывший генеральный директор EA Джон Рикцитилло. Фотограф: Дэвид Пол Моррис/Блумберг через Getty Images.

Котик, который наблюдал за приобретением Activision Blizzard от Microsoft в 2023 году за ошеломляющие 68,7 млрд долларов, сообщил, что EA предпринял несколько попыток приобрести свою компанию. Он высоко оценил бизнес -стабильность EA, признав: «[EA] пытался купить нам несколько раз. У нас были разговоры слияния несколько раз. Мы на самом деле думали, что их бизнес во многих отношениях был лучше нашего. Более стабильно».

Бывший генеральный директор Blizzard Blizzard Бобби Котик. Фото Кеворка Джансезиан/Гетти Изображения.

Несмотря на финансовый успех Котика в Activision Blizzard, его лидерство было не без споров. Компания столкнулась с многочисленными обвинениями в сексизме и токсичной трудовой культуре, кульминацией которой стал участие сотрудников в 2021 году в отношении сообщений о том, что Котик не смог сообщить Совету о серьезных обвинениях в проступках, включая изнасилование. Activision Blizzard утверждала, что независимые обзоры не нашли обоснования для этих претензий. В июле 2021 года Департамент справедливой трудоустройства и жилья в Калифорнии подал иск против Activision Blizzard, утверждая, что ответная культура «братского мальчика». Эта проблема была решена в декабре 2023 года за 54 миллиона долларов, причем Департамент гражданских прав в Калифорнии пришел к выводу, что в компании не было ни системного или широко распространенного сексуального домогательства, ни каких -либо ненадлежащих действий со стороны совета директоров, включая Котик, относительно неправомерного поведения на рабочем месте.

В том же интервью Котик не уклонялся от критики других предприятий, в частности, назвав адаптацию Universal 2016 года «одним из худших фильмов, которые я когда -либо видел».

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