Doug Bowser: Enough Switch 2 Stock for US
How challenging will it be to purchase a Nintendo Switch 2 in the U.S. at launch and throughout 2025? Nintendo of America president Doug Bowser confirms the company expects sufficient stock to meet demand "through the holiday season."
In an exclusive IGN interview about Nintendo's San Francisco store opening, Bowser noted overwhelming enthusiasm for Switch 2 preorders, assuring a "steady inventory pipeline" for its June 5 launch through year-end.
"President Furukawa recently announced production targets of 15 million Switch 2 units and 4.5 million original Switch consoles this fiscal year," Bowser revealed.
"This projection aligns with Nintendo Switch's first-year sales trajectory. Our U.S. supply chain strategy ensures we can fulfill anticipated demand despite strong early preorder volumes. Consumers should expect consistent availability during peak holiday shopping periods."
This brings welcome reassurance following chaotic preorder experiences. Originally delayed by tariff adjustments, April 24 preorders sustaining the $449.99 MSRP encountered predictable challenges. Nintendo has cautioned My Nintendo Store customers that overwhelming demand may affect guaranteed launch-day deliveries.
Bowser's statements indicate committed buyers will ultimately secure their consoles. For detailed purchasing guidance, consult IGN's comprehensive Switch 2 preorder resource.
Amid ongoing tariff uncertainties, questions persist about potential price adjustments. When pressed about maintaining the $450 price point long-term, Bowser offered measured clarity.
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"Our announced pricing – $449 standalone and $499 with Mario Kart World – demonstrates our commitment," Bowser affirmed.
"Maintaining these MSRPs post-tariff announcement provides consumer confidence amidst evolving market conditions. While remaining vigilant about potential economic fluctuations, we're dedicated to maximizing accessibility for all Switch 2 products."
Explore Bowser's complete interview for additional insights about Nintendo's retail expansion and Switch 2 strategy.