Mattel's Iconic Toys Unite in First-Ever Crossover

Relive Childhood Memories Through Mattel's Iconic Brands

Mattel is bringing its legendary toy catalog to the match-three genre with Mattel Match: Toybox Unlocked. If you grew up in the 80s, 90s or early 2000s, get ready to reconnect with beloved franchises like Uno, Masters of the Universe, and Barbie in this nostalgic puzzle adventure.

A Toy-Filled Puzzle Experience

This mobile matching game lets players combine trios of familiar toys while progressing through various themed adventures. Though some might have preferred an action-packed title, this lighthearted approach cleverly taps into the emotional connection people have with Mattel's classic brands.

The game's progression system gradually unlocks iconic toys, promising to spark powerful nostalgic reactions especially among older players who grew up with these franchises.

Coming Soon to Mobile

Developed in partnership with Uken Studios, Mattel Match: Toybox Unlocked will begin soft testing in the Philippines and Canada before expanding globally throughout 2025, with a full launch expected by year's end.

Nostalgia Meets Modern Mobile Gaming

While Mattel's portfolio includes evergreen brands like Barbie, the game faces significant competition in the crowded puzzle genre. Players hungry for similar experiences can explore our curated selection of the top 25 best puzzle games currently available on iOS and Android.

The challenge for Mattel will be engaging players beyond just those who already have an emotional attachment to their classic toys. Still, the potential for tapping into generational nostalgia makes this an intriguing release for mobile gamers.