Don't fall for political advertising tricks. Learn how to identify, catch, click, and score points by spotting manipulation techniques.

SUMMARY

Think you're immune to manipulation in political ads? Think again. PLAYED reveals the strategies behind political advertising as you interact with ads in a video game format, track your score, and discover if you're being influenced.

DETAILED

PLAYED is a nonpartisan experience that functions like a video game. It challenges you to determine for yourself whether political ads can manipulate your perceptions. Research confirms we all tend to vote with our hearts rather than our heads, regardless of education level. PLAYED presents a balanced collection of television advertisements spanning current campaigns to historical moments. During election seasons, we regularly add new, emotionally charged ads—many that likely haven't aired in your state. PLAYED pulls back the curtain on political advertising through an engaging, interactive, and entertaining format. The ultimate objective: Exercise your right to vote, but don't let yourself be manipulated!