Welcome to the world of e.l.f. beauty, where every eye, lip, and face gets its moment to shine. Join our Beauty Squad and unlock a world of rewards, surprises, and exclusive experiences.

Sign up for Beauty Squad to enjoy festive rewards, surprise drops, and the best of beauty delivered straight to your fingertips. Experience the ultimate e.l.f. journey in our app—an e.l.f.ing amazing space to shop, share, and explore your dream products.

Glow wild in a community designed for discovery. Shop the hottest trends like viral lip oils and powerhouse skincare essentials. Elevate your routine with features like Virtual Try-On, Concealer and Foundation Shade Match, and Shoppable Stories. Find your perfect match and elevate your beauty game.

Why Join the e.l.f. Beauty Squad?


    
Earn Points Anywhere: Upload your receipts on the app to earn points anytime you shop.
    
Reward Yourself: Redeem your points for free products, discounts, or gift cards from top brands like Chipotle, Target, Ulta, Amazon, Walmart, and more.
    
Early Access: Get exclusive access to the latest collections and sales before anyone else.
    
Birthday Perks: Enjoy a free gift and double points during your special month.
    
Exclusive Content: Dive into members-only features like our Hot as e.l.f. chart and Squad Sign Quiz.
    
Tiered Benefits: Level up for more perks, including free shipping for Icon members.


Extraordinary Without Extra Costs
Stay ahead of the curve with instant access to e.l.f. weekly ads, gifts with purchase, and limited-time offers on makeup and skincare. Discover new favorites and keep tabs on your orders with our app’s intuitive tools.

Your Space to Explore
Swipe right on your faves with our Swipe to Like feature. Build your wishlist, virtually try on shades, and scan barcodes in-store to unlock tutorials and ingredient insights. Opt-in for push notifications to stay in the loop about exclusive deals, new arrivals, and upcoming sales.

From the latest drops to your must-have staples, the e.l.f. app keeps you connected to the beauty universe. Shop clean, ethical products, and share your discoveries with friends and family.

Unleash your inner artist and join the movement. e.l.f. UP! and experience the joy of creating beauty for every eye, lip, and face.

Download the app today and let’s create something extraordinary together.