Attention! "The Battle Cats" Time-travels to Sengoku Era: "Become the Cat"

The Battle Cats, a mobile tower defense game featuring an army of quirky feline warriors, is celebrating its 12th anniversary! Developer Ponos is marking this milestone with a new Sengoku-era advertising campaign, a blend of historical art and the game's signature offbeat humor.

The campaign, titled "The Way of the Cat," features cinematic commercials showcasing the strategic depth of the game, juxtaposing serious Sengoku period imagery with the game's iconic cat food cans. Ponos partnered with R/GA to create these visually stunning and entertaining ads.

"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth," states Ponos' COO and Managing Director Seiichiro Sano. "This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."

Need help optimizing your feline fighting force? Check out our Battle Cats tier list for strategic guidance. Ready to join the battle? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.