Avowed Rises as the Second Most Popular Game on Xbox Game Pass

Avowed, Obsidian Entertainment's latest title, has become a major win for Microsoft, boasting 5.9 million players in its first month on Xbox Game Pass. This surpasses Indiana Jones and the Dial of Destiny's 4 million players within the same period. Leveraging the popular Pillars of Eternity universe, Avowed's success is further validated by mindGAME Data, which monitors player engagement, streaming views, and search trends.

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Despite positive reviews and strong sales, Microsoft's investment in Avowed—estimated between $80 and $120 million—requires sustained player engagement for long-term profitability. Maintaining current subscribers and attracting new players through smart marketing strategies, potential expansions, and exploring multi-platform releases (like a PlayStation 5 version) are crucial.

While initial player interest is high, Microsoft must actively work to ensure Avowed remains a key driver of Xbox Game Pass subscriptions. Consistent content updates and wider platform availability will be key to its continued success in the competitive gaming landscape.