Coach Debuts in Roblox's Fashion Experiences

New York’s iconic fashion house, Coach, is teaming up with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, as part of their exciting “Find Your Courage” campaign. Starting July 19th, players can dive into exclusive Coach-themed areas and snag limited-edition items.

This collaboration brings two stunning new environments: Coach’s Floral World and Summer World. Fashion Klossette players will discover a charming daisy-filled design space, while Fashion Famous 2 players will strut their stuff on a New York subway-inspired stage nestled amidst vibrant pink fields.

The fun doesn’t stop there! Players can participate in the usual fashion show competitions, showcasing both free Coach items and stylish pieces from the Coach 2024 Spring Collection, available for purchase with in-game currency.

High Fashion Meets Virtual Worlds

Partnering with Roblox might seem unconventional for a luxury brand like Coach, but it’s a savvy move. Roblox boasts a massive player base, with a significant portion deeply engaged with avatar customization. In fact, Roblox’s own research indicates that 84% of Gen Z players report their avatar’s style influencing their real-world fashion choices.

This collaboration further solidifies Roblox’s position as a powerful promotional platform, reaching audiences across diverse industries, from film and gaming to high fashion.

Not a Roblox player? Check out our list of the best mobile games of 2024 (so far) for some alternative top picks. Or, if you prefer to look ahead, explore our list of the year’s most anticipated mobile games!