Hyundai, Kartrider Rush+ Announce New Partnership

• KartRider Rush+ partners with Hyundai for an exciting new collaboration
• The Insteroid concept car debuts as a playable kart in the game
• Players can earn exclusive rewards through special in-game events

Automakers have numerous options when promoting new vehicles. They might launch a polished ad campaign, secure celebrity endorsements, or introduce their latest model as a kart in KartRider Rush+.

Hyundai has chosen the latter approach, collaborating once again with KartRider Rush+. Nexon's popular racing game welcomes back the renowned manufacturer with the Insteroid concept car. Designed by Hyundai Motors Europe Design Center, this kart draws inspiration from the INSTER electric SUV.

Alongside the Insteroid, players can obtain the Glitched Hyundai Aura and an EV Charging Connector featuring the vibrant GOGOGOrange design. The celebration continues with a special event running through April 28th. Using a Boost Shard just once enters players into a draw for 30 Lucky Star Jewels, redeemable for items through the Starlight Treasure Hunt.

The Insteroid serves dual purposes as both an in-game kart and a real-world concept vehicle. While not slated for mass production, this crossover demonstrates Hyundai's innovative marketing approach.

The design arguably presents a more stylish aesthetic than other gaming collaborations, such as Fortnite's Cybertruck.

If this collaboration doesn't capture your interest, explore our weekly roundup of the top five new mobile games to discover other recent releases worth trying.