Tank Graffiti Rolls into Ad Strategy

World of Tanks Blitz pulls off a massive marketing feat: a cross-country tank road trip!

Wargaming is making waves with a unique promotional stunt – a decommissioned, graffiti-covered tank touring the United States to celebrate its recent collaboration with Deadmau5. The tank, which made a timely appearance at The Game Awards in Los Angeles, is a fully street-legal spectacle designed to hype the collaboration event.

Fear not, no rogue Wargaming employees or DJs are involved! The tank's vibrant graffiti is a key element of this eye-catching campaign.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank – a tank decked out with lights, speakers, and music. Themed quests, camos, and cosmetics are also available.

The playful nature of this marketing campaign is undeniably amusing. While some serious military simulation enthusiasts might scoff, it's a lighthearted and harmless promotion. Wargaming isn't the first to use such creative marketing (breweries have even done it!), but the sight of a decorated tank cruising through neighborhoods is sure to inject some fun into the winter months.

If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for a head start!