ニュース Activisionは、新しい主要なゲーム開発のためにAIを探索します

Activisionは、新しい主要なゲーム開発のためにAIを探索します

著者 : Patrick アップデート : Mar 30,2025

Activisionは最近、Guitar Hero、Crash Bandicoot、Call of Dutyなどの最愛のフランチャイズに基づいた新しいプロジェクトの広告を築く驚くべき動きで、ゲームコミュニティの注意を引いた。しかし、話題は発表だけではありませんでした。これらのプロモーション資料が、本当の会話を引き起こしたニューラルネットワークを使用して作成されたのは啓示でした。

最初の広告は、Activisionのソーシャルメディアチャンネルの1つで表面化し、ギターヒーローモバイルを紹介し、ファンをアプリストアの予約注文ページに誘導しました。広告の独特でほとんどシュールな画像がすぐにユーザーの目を引き、広範な議論を引き起こしました。その後まもなく、Crash Bandicoot BrawlやCall of Duty Mobileなど、Activisionの他のモバイルタイトルについてレポートが浮上し、プロモーションの取り組みにAIに生成されたビジュアルを採用しています。当初、Activisionのアカウントは妥協した可能性があるという推測がありましたが、すぐに革新的で、物議を醸すマーケティング実験として明らかにされました。

ギターヒーローモバイル画像:Apple.com

クラッシュバンディクー乱闘画像:Apple.com

Call of Duty Mobile画像:Apple.com

ゲームコミュニティからの反応は圧倒的に否定的でした。多くのプレイヤーは、プロのアーティストやデザイナーとの協力よりも生成AIを使用するというActivisionの決定に失望を表明しました。恐れは、このアプローチがゲームを「AI Garbage」と説明しているものに分類するかもしれないということです。比較は電子芸術とさえ引き出されました。これは、ゲームの世界での論争の的な選択で有名です。

ゲーム開発とマーケティングにおけるAIの使用は、Activisionの激しく議論された問題となっています。同社は、今後のCall of Duty:Black Ops 6のために、コンテンツ作成にニューラルネットワークを採用することを公然と認めています。

反発に応じて、プロモーション投稿の一部が削除されました。 Activisionがこれらのゲームのリリースをフォローすることを意図しているのか、AIに生成された広告が挑発的なコンテンツに対する視聴者の反応を測定するためのテストであるかどうかはまだ不明です。

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