Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.

Lovato's involvement extends beyond simple endorsements. She'll be appearing in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can expect to find Lovato-themed avatars in these games, with all proceeds benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is evident in their past collaborations with celebrities like David Hasselhoff and J Balvin. Unlike many fleeting celebrity endorsements, MGTM's broad reach and participation across multiple games suggest a significant potential impact on environmental initiatives.

This campaign offers a triple win: it benefits environmental causes, provides fans with a unique opportunity to engage with Lovato in their favorite games, and offers developers increased visibility.

For a broader look at top mobile games featuring these high-profile partnerships, explore our list of the best mobile games of 2024.