Flexion, EA Team Up to Launch Hit Games on New Stores

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Flexion and EA have joined forces again to distribute EA's mobile catalog through alternative app platforms. This move significantly improves access for users outside traditional Google Play and iOS ecosystems, marking a potential turning point in major publishers' attitudes toward distribution beyond Apple and Google's walls.

A Changing Mobile Landscape

Alternative app stores are having their moment in the spotlight this year. Following regulatory pressures forcing Apple to open its ecosystem in regions like the EU, Flexion is expanding its partnership with EA after previously bringing Candy Crush Solitaire to alternative platforms.

This development raises questions about what it means for players. Traditionally, mobile publishing has been dominated by just two gatekeepers - Apple's App Store and Google Play. Recent legal victories challenging anti-competitive practices have created new opportunities for alternative distribution models.

The Consumer Advantage

The emergence of competing platforms brings tangible benefits for players. Many alternative stores are rolling out attractive incentives to build their user bases. While we shouldn't expect giveaways on the scale of Epic's famous free game program, these new marketplaces are likely to offer more flexible policies than Apple and Google's rigid frameworks.

Industry Implications

EA's participation carries significant weight in the industry. As one of gaming's largest publishers known for aggressive acquisitions, their platform diversification serves as an important market signal. When industry titans make moves like this, others typically follow suit.

While the specific game lineup hasn't been confirmed yet, predictable candidates include popular titles like Diablo Immortal and other Candy Crush iterations. This expansion represents just the beginning of what could become a fundamental shift in mobile distribution models.