Miyabi Miyabi Boosts Zenless Revenue

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new areas, and game modes, all stimulating increased player spending.

The free availability of Harumasa as a promotional character, coupled with the gacha banner featuring Hoshimi Miyabi, significantly contributed to this record revenue.

This update demonstrated HoYoverse's ability to maintain player engagement for an extended period. Unlike typical post-update spending dips after a week, Zenless Zone Zero maintained over $1 million in daily revenue for more than 11 consecutive days, and even exceeded $500,000 per day two weeks post-update.

While a significant achievement, Zenless Zone Zero's revenue still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.