No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Even before the release of the zombie-action game Dying Light 2, developer Techland unveiled an outrageously expensive collector's edition. Intriguingly, despite the passage of a decade, no one has ever purchased it—a fact that delights the company.

Image: insider-gaming.com

Techland's PR manager, Paulina Dziedziak, revealed to Insider Gaming that the extravagant edition was never intended for sale. It served as a highly effective PR stunt, designed to generate buzz through its unconventional and eye-catching nature. The strategy worked perfectly; the exorbitant price tag generated significant media attention, achieving its goal without a single purchase.

Had someone been willing to part with £250,000 (approximately $386,000 at the time), they would have received an incredible package as part of the Dying Light My Apocalypse Edition. This included having their likeness integrated into the game itself, a life-sized statue of the protagonist "Jump," professional parkour training, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed copies of the game, a Razer headset, and a custom-built zombie-defense survival shelter created by Tiger Log Cabins.

Techland clearly conceived the My Apocalypse Edition as a marketing triumph. This raises the question: would they have actually delivered the promised bunker? The answer remains a tantalizing mystery.