Squid Game: Unleashed is free to play, for everyone, including non-Netflix members

Squid Game: Unleashed, the upcoming battle royale based on the hit Korean drama, is officially free-to-play for everyone! This exciting news, announced at the Big Geoff's Game Awards, confirms that the game will be accessible to both Netflix subscribers and non-subscribers alike. This bold move by Netflix is a smart strategy to boost the game's popularity ahead of its December 17th launch.

The best part? Squid Game: Unleashed remains completely ad-free and free of in-app purchases. This generous approach contrasts with the often monetized nature of many free-to-play games. Netflix's decision highlights the potential synergy between its streaming service and its gaming division, especially with Squid Game season two on the horizon.

The game itself is a fast-paced, violent take on titles like Fall Guys and Stumble Guys. Players navigate a series of minigames inspired by the deadly contests from the show, with survival as the ultimate goal. The winner takes all, mirroring the high-stakes drama of the original series.

This announcement at the Big Geoff's Game Awards cleverly leverages the broader media landscape, potentially silencing past criticisms about the awards' focus. Netflix's strategic linking of its flagship show with a major gaming release is a masterstroke of marketing.