A TikTok Clone is Skyrocketing in Popularity

Summary

• Rednote, a Chinese social media app blending Instagram, Pinterest, and TikTok features, is experiencing a surge in popularity as a potential TikTok replacement following the latter's possible US ban.
• Backed by tech giants Alibaba and Tencent, Rednote boasts a $17 billion valuation and is currently dominating US App Store charts.
• A mass migration of former TikTok creators and users to Rednote is underway.

The potential US ban of TikTok has propelled Rednote, a Chinese social media platform, to unprecedented popularity. Facing legal challenges throughout 2024, including a House-passed ban bill and lawsuits, TikTok's future in the US hangs precariously. Unless the Supreme Court intervenes, its removal from app stores is scheduled for January 19, 2025, with the company itself suggesting it's prepared for a US shutdown.

This looming ban has driven US users and creators to seek alternatives, with Rednote (Xiaohongshu in China) emerging as a leading contender. Described as a fusion of Instagram, Pinterest, and TikTok, Rednote, established in 2013, initially focused on product reviews before evolving into a significant platform for Chinese beauty and health influencers. Its user base is predominantly female (over 70%), and it commands a $17 billion valuation (July 2024), thanks to investment from Tencent and Alibaba.

Rednote's Rapid Ascent to the Top of the US App Store

Rednote's user-friendly interface, incorporating elements similar to TikTok and Pinterest, has catapulted it to the top of the US App Store charts, surpassing competitors like Lemon8, ChatGPT, and Threads. As of January 13th, it's the most downloaded app in the US, attracting a significant influx of former TikTok creators. The app's rise is generating viral content across various platforms, including TikTok, Twitter, and Instagram. Interestingly, Chinese Rednote users are welcoming this wave of American newcomers.

The irony of TikTok's potential demise due to its Chinese ownership, only to be potentially replaced by another Chinese app, is not lost on many. Rednote's sustained popularity beyond the immediate aftermath of the TikTok ban remains to be seen. However, a complete US removal of TikTok would likely further accelerate Rednote's user growth.