EA bleibt bei Preisen, trotz Branchentrend

EA has officially confirmed it will maintain its current pricing strategy for upcoming games, including major franchises like EA Sports FC, Madden NFL, and Battlefield, despite a broader industry shift toward higher price points. The company will keep standard editions at $70, resisting the move by competitors like Microsoft and Nintendo to raise AAA game prices to $79.99 and $80, respectively.

During the latest earnings call, CEO Andrew Wilson emphasized EA’s long-term commitment to delivering quality and value, highlighting that their pricing approach—spanning from free-to-play titles to premium deluxe editions—has been a cornerstone of sustainable growth. He pointed to the success of Split Fiction, which has already sold over 4 million copies, as proof that players respond positively to strong gameplay and fair pricing.

“Whether we're pricing content at $1, $10, or $100, our focus remains on delivering quality and value,” Wilson said. “We’ve consistently found that combining these elements results in strong, sustainable business growth.”

CFO Stuart Canfield echoed this message, confirming that EA’s current pricing strategy remains unchanged, with no plans to raise prices for upcoming titles at this time.

This decision stands in contrast to:

• Microsoft, which has increased pricing for new Xbox hardware, accessories, and first-party games to $79.99.
• Nintendo, which has priced select Switch 2 titles—such as the anticipated Mario Kart World—at $80.

EA’s continued $70 standard pricing may give it a competitive edge, particularly as the industry faces growing scrutiny over rising game prices. The move also follows a recent organizational restructuring that impacted roughly 300 employees across the company, including around 100 roles at Respawn Entertainment, developer of Apex Legends.

With these moves, EA is signaling a deliberate strategy: value-driven pricing, long-term brand trust, and investment in quality content, even amid a shifting market landscape.