The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'

Andy Muschietti, director of the DC Extended Universe film The Flash, attributes the film's box office failure to a lack of broad appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't connect with all four quadrants—a term referring to the key demographic groups (males under 25, males over 25, females under 25, and females over 25) necessary for a blockbuster's success. He explained that a $200 million budget necessitates widespread appeal, aiming for even the broadest audience. Muschietti noted that, in his view, a significant portion of the audience, particularly female viewers, simply lacked interest in the Flash character. This, coupled with other factors contributing to the film's underperformance (poor critical reception, CGI concerns, and its position within a dissolving film universe), ultimately led to its box office disappointment. Despite this, Muschietti remains involved with DC, reportedly set to direct The Brave and the Bold, a Batman film within the newly established DC Universe under James Gunn and Peter Safran.

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