Stumble Guys, Barbie reunite for new venture outside gaming

Stumble Guys and Barbie are teaming up once again, but this time, they're stepping off the screen and onto toy shelves. This new collaboration introduces a unique toy line that's sure to spark the imaginations of kids and, perhaps more importantly, encourage parents to open their wallets. Available exclusively at Walmart in the US and select international retailers, this line features limited-edition plushes of Barbie and Ken in their Stumble Guys outfits, just in time for the holiday season.

The collection includes a variety of items such as blind box figures, six-pack sets, and action figures, all designed to bring the fun of Stumble Guys into the physical world. Alongside these, the cuddly plushes are expected to be a hit among young fans.

Stumble Guys has clearly outshone Fall Guys in terms of sheer numbers, largely thanks to its strategic collaborations, including its successful partnership with Mattel's iconic Barbie franchise. While Fall Guys may have missed the mark by not launching on mobile platforms as quickly as its competitors, Stumble Guys has proven that the obstacle course battle royale formula is a winner, especially on mobile devices.

This latest move with Barbie is yet another example of Stumble Guys capitalizing on its success and Barbie's continual effort to reinvent itself to capture the next generation's imagination—and their parents' spending power. While this news might not be directly relevant to everyone, staying informed about new releases can be beneficial. Why not stay Ahead of the Game with our new series of the same name, where we dive into the latest in gaming, starting with our latest subject, Your House?

Hello Barbie, let's go barbie (ah, ah, ah yeah)