Ubisoft Hypes Assassin's Creed Shadows: Mixed Reactions

It's been quite some time since our last discussion on Ubisoft, and now we're on the cusp of a pivotal moment with the upcoming release of Assassin's Creed Shadows next Thursday. This game's success could be a deciding factor for Ubisoft's future trajectory.

Today, Ubisoft's official channel unveiled a new video centered around Assassin's Creed Shadows. While one might expect this to be the launch trailer, it's actually labeled as a TV commercial, sparking some curiosity. The video itself isn't the problem—it's slick, cinematic, and visually captivating. The concern lies in Ubisoft's apparent strategy to heavily promote the game through traditional media. There's nothing inherently wrong with this approach, but uploading a TV ad to their YouTube channel does raise eyebrows. This might seem like nitpicking, but such a move doesn't necessarily instill confidence in the upcoming release.

Setting speculation aside, the video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, yet it's important to remember that you can't fully assess a game's quality from a brief cinematic. We'll have to wait for the game's release to form a comprehensive opinion.