GTA 6 Special Edition and GTA Online Payments May Reach $150: Insider

Take-Two Interactive, the publisher behind the iconic Grand Theft Auto series, has been at the forefront of setting a new standard with a $70 price tag for AAA titles. As speculation grows around the pricing strategy for the highly anticipated Grand Theft Auto 6, there's a buzz about potential price points. While the basic version of GTA 6 is expected to remain within the $70 range, rather than escalating to $80-$100, insiders hint at the possibility of a premium edition priced between $100 and $150, which could offer perks like early access.

According to Tez2, a well-known insider, Rockstar Games and Take-Two have already separated GTA Online and Red Dead Online from their base games. However, GTA 6 will mark a significant shift as it will be the first title where the online component will be sold separately at launch, while the story mode will be bundled into a "complete package" that includes both modes.

This new approach raises questions about the pricing structure. How much will the standalone online version cost, and what will be the price for upgrading to the story mode for those who initially purchase just GTA 6 Online? By setting a lower price for the online version, Take-Two could attract a broader audience, including those who might find the full $70 or $80 game out of their budget. This strategy could entice players to eventually upgrade to access the story mode, creating a lucrative opportunity for the company.

Moreover, Take-Two could leverage this model to introduce a subscription service similar to Game Pass, perhaps through GTA+. This would encourage continuous engagement from players who might otherwise save up for a one-time upgrade. By keeping players subscribed and engaged, Take-Two stands to generate a steady stream of revenue, further solidifying their position in the market.