Industry Analyst Predicts Decline in Star Wars Outlaws' Sales

The launch of Star Wars Outlaws was anticipated to be a pivotal moment for Ubisoft, but the game has reportedly underperformed in sales, causing a notable decline in the company's share price last week.

Ubisoft Aims to Recover with Star Wars Outlaws and Assassin’s Creed Shadows

Company Share Price Declined Consecutively Last Week

Star Wars Outlaws was poised to be a game-changer for Ubisoft, a major release that the company hoped would bolster its financial standing. Despite receiving positive feedback from critics, the game's sales have been disappointing, resulting in a drop in Ubisoft's share price on September 3.

Ubisoft had high expectations for Star Wars Outlaws and its other forthcoming blockbuster, Assassin’s Creed Shadows (AC Shadows), viewing them as key long-term "value drivers." In its first-quarter 2024-25 sales report, Ubisoft emphasized its strategy to leverage these two titles to enhance its financial outlook.

In the Q1 2024-25 sales report, Ubisoft stated its commitment to the successful launch of Star Wars Outlaws and Assassin’s Creed Shadows, aiming to establish them as enduring value drivers. The company also reported a 15% increase in session days across consoles and PC, primarily driven by Games-as-a-Service. Monthly Active Users (MAUs) reached 38 million, marking a 7% year-on-year increase.

Sales for Star Wars Outlaws have been described as "sluggish." According to a Reuters report, J.P. Morgan analyst Daniel Kerven noted that the game has "struggled to meet our sales expectations despite positive critical reviews." Kerven revised his sales forecast for Star Wars Outlaws from 7.5 million units to 5.5 million units by March 2025.

Following the release of Star Wars Outlaws on August 30, Ubisoft’s shares fell for two consecutive days on September 3, dropping by 5.1% on Monday and another 2.4% by Tuesday morning. This decline brought the company's share price to its lowest level since 2015, contributing to a more than 30% drop since the beginning of the year.

Despite generally favorable critic reviews, Star Wars Outlaws has not resonated as strongly with players. At the time of writing, it holds a user score of just 4.5 out of 10 on Metacritic. Game8 has rated Star Wars Outlaws at 90/100, praising it as "an exceptional game that does justice to the Star Wars franchise." For more detailed insights on Star Wars Outlaws, you can read our full review at the link below!