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AI Voice Acting in Focus as SAG-AFTRA Threatens Another Strike For VA's Rights

Author : Violet Update : Jan 06,2025

AI Voice Acting in Focus as SAG-AFTRA Threatens Another Strike For VA's RightsThe video game industry faces potential upheaval as SAG-AFTRA, the union representing voice actors, has authorized a strike against major game developers. This article explores the ongoing dispute over fair labor practices and the ethical implications of artificial intelligence in voice acting.

SAG-AFTRA Authorizes Strike: A Fight for AI Protections

SAG-AFTRA's Announcement

On July 20th, SAG-AFTRA's National Board unanimously authorized its National Executive Director to call a strike if necessary. The strike would affect all projects under the Interactive Media Agreement (IMA), halting work by all SAG-AFTRA members. The central issue is securing crucial protections against the unauthorized use of AI in video game voice work.

National Executive Director Duncan Crabtree-Ireland underscored the union's unwavering stance, emphasizing the overwhelming member support (over 98%) for strike authorization if a fair deal, especially regarding AI usage, isn't reached. He highlighted the vital contributions of voice actors to the success of video games and the urgency of the situation.

Key Issues and Industry Impact

AI Voice Acting in Focus as SAG-AFTRA Threatens Another Strike For VA's RightsThe potential strike stems from concerns about the unregulated use of AI in voice acting and performance capture. Currently, no safeguards prevent AI replication of actors' likenesses and voices, leading to concerns about unpaid usage and the erosion of actor livelihoods. SAG-AFTRA seeks clear guidelines and fair compensation for any AI usage.

Beyond AI, the union is pushing for wage increases reflecting inflation (11% retroactively and 4% annual increases), improved on-set safety measures (including mandated rest periods and on-site medics), vocal stress protections, and the elimination of stunt requirements in self-taped auditions.

AI Voice Acting in Focus as SAG-AFTRA Threatens Another Strike For VA's RightsA strike could significantly impact video game production, although the extent is uncertain. Unlike film and television, game development spans years, making the immediate effects less predictable. However, various stages of production could face delays.

Companies Involved and Their Responses

The strike action targets ten major companies:

⚫︎ Activision Productions Inc.
⚫︎ Blindlight LLC
⚫︎ Disney Character Voices Inc.
⚫︎ Electronic Arts Productions Inc.
⚫︎ Epic Games, Inc.
⚫︎ Formosa Interactive LLC
⚫︎ Insomniac Games Inc.
⚫︎ Take 2 Productions Inc.
⚫︎ VoiceWorks Productions Inc.
⚫︎ WB Games Inc.

Epic Games has publicly supported SAG-AFTRA's position, with CEO Tim Sweeney stating his opposition to granting game companies AI training rights using recorded dialogue. Other companies have yet to release statements.

Background and Previous Disputes

AI Voice Acting in Focus as SAG-AFTRA Threatens Another Strike For VA's RightsThe current conflict began in September 2023 when SAG-AFTRA sought member authorization for a strike before contract negotiations. The overwhelming support (98.32%) reflects deep-seated concerns. Negotiations have stalled despite an extension of the previous contract, which expired in November 2022.

This dispute echoes a 2016 strike lasting 340 days, which addressed similar issues. While that strike concluded with a compromise, many members remained dissatisfied.

AI Voice Acting in Focus as SAG-AFTRA Threatens Another Strike For VA's RightsFurther complicating the situation was a January 2024 deal with Replica Studios, an AI voice provider. This agreement, allowing members to license their voices to AI, sparked criticism and internal divisions within SAG-AFTRA.

This potential strike highlights the urgent need for fair labor practices in the gaming industry. The outcome will significantly influence how AI is used in performance capture and the overall treatment of video game performers. Protecting human creativity and ensuring AI enhances, not replaces, human talent is crucial. The high stakes demand a resolution that addresses SAG-AFTRA's vital concerns.