Xbox's Phil Spencer to Continue Featuring PlayStation, Nintendo Logos at Microsoft Events

Microsoft has recently adopted a new approach in its marketing strategy by including rival platform logos, such as the PlayStation 5, in its Xbox showcases. This change is part of a broader push to make Microsoft's games available on multiple platforms, a shift that has been evident over the last few months. For instance, during the Xbox Developer Direct, games like Ninja Gaiden 4, Doom: The Dark Ages, and Clair Obscur: Expedition 33 were shown with logos for PlayStation 5, Xbox Series X and S, PC, and Game Pass.

However, this wasn't always the case. At Microsoft's June 2024 showcase, Doom: The Dark Ages was initially announced without the PS5 logo, although subsequent trailers did include it. Other titles like BioWare's Dragon Age: The Veilguard, the Diablo 4 expansion Vessel of Hatred, and Ubisoft's Assassin's Creed Shadows were presented as coming to Xbox Series X and S and PC, without mention of a PS5 version.

PS5 logos were not featured during Microsoft's June 2024 showcase. Image credit: Microsoft.

In contrast, Sony and Nintendo have maintained a more traditional approach. Sony's recent State of Play showcase, for example, focused solely on PlayStation platforms, omitting any mention of Xbox or PC, even for multiplatform games like Monster Hunter Wilds, Shinobi: Art of Vengeance, Metal Gear Solid Delta: Snake Eater, and Onimusha: Way of the Sword.

Sony's strategy continues to emphasize its consoles as the primary focus, a tactic that has served its gaming business well for decades. Microsoft, however, has shifted its strategy, which is reflected in its marketing.

PS5 logos showed up during Microsoft's January 2025 showcase. Image credit: Microsoft.

In an interview with XboxEra, Microsoft gaming boss Phil Spencer explained this new approach. When asked about the inclusion of PlayStation logos in Xbox showcases, Spencer emphasized transparency and the desire to inform players about all available platforms for their games. He noted that last year's June showcase had similar discussions, but due to timing, not all assets were updated in time.

Spencer's vision is clear: he wants gamers to know where they can play Microsoft's titles, whether it's on Nintendo Switch, PlayStation, Steam, or other platforms. He stressed the importance of focusing on games and expanding their reach, acknowledging that not all platforms are equal due to differences in openness and capabilities. Despite this, Spencer believes that games should be the main focus, and Microsoft's strategy allows for big game development while supporting its native platform, including hardware and services.

This approach differs from competitors like Sony and Nintendo, but Spencer's background in game development drives his belief that games should be at the forefront. As more people can play these games, their strength and impact grow.

Looking ahead, expect to see more PlayStation 5 and potentially Nintendo Switch 2 logos in future Xbox showcases, such as the anticipated June 2025 event, which might feature titles like Gears of War: E-Day, Fable, Perfect Dark, State of Decay 3, and the latest Call of Duty. However, don't expect Sony or Nintendo to adopt a similar strategy anytime soon.