Hogar Noticias Las compras dentro del juego aumentan a medida que dominan los juegos Freemium

Las compras dentro del juego aumentan a medida que dominan los juegos Freemium

Autor : Connor Actualizar : Jan 24,2025

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases Un nuevo informe conjunto de Comscore y Anzu revela información convincente sobre los hábitos, preferencias y tendencias de gasto de los jugadores estadounidenses. El estudio, "Informe sobre el estado de los juegos de 2024 de Comscore", examina los comportamientos de juego en varias plataformas y géneros.

Altas tasas de compra dentro del juego en juegos Freemium

El aumento de la popularidad de los juegos Freemium

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases El informe destaca un hallazgo importante: el 82% de los jugadores estadounidenses realizaron compras dentro del juego en títulos freemium el año pasado. Este modelo "freemium", que combina acceso gratuito con compras opcionales dentro de la aplicación para funciones mejoradas, ha demostrado ser notablemente exitoso. Juegos como Genshin Impact y League of Legends ejemplifican el atractivo generalizado de este modelo.

El éxito del modelo freemium es particularmente evidente en los juegos móviles. Maplestory, lanzado en Norteamérica en 2005, es citado a menudo como pionero de este enfoque, al introducir el concepto de utilizar dinero real para objetos virtuales. Desde entonces, este modelo se ha convertido en la piedra angular de la industria del juego.

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases La popularidad duradera de los juegos freemium ha generado ingresos sustanciales para desarrolladores y plataformas como Google, Apple y Microsoft. Una investigación de la Universidad Corvinus atribuye este éxito a factores como la utilidad, la autocomplacencia, la interacción social y el juego competitivo. Estos elementos incentivan a los jugadores a comprar elementos del juego para mejorar su experiencia y evitar interrupciones como anuncios.

El director comercial de Comscore, Steve Bagdasarian, enfatizó la importancia del informe y afirmó: "Nuestro Informe sobre el estado de los juegos de 2024 subraya el impacto cultural de los juegos y el papel crucial del comportamiento de los jugadores para las marcas que buscan atraer a esta audiencia dinámica".

Los hallazgos del informe resuenan con los comentarios hechos a principios de este año por Katsuhiro Harada de Tekken con respecto a las compras dentro del juego en Tekken 8. Harada señaló que los ingresos de estas transacciones contribuyen directamente al presupuesto de desarrollo del juego, particularmente dados los crecientes costos de producción del juego.

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