Дом Новости Бум внутриигровых покупок, поскольку доминируют Freemium-игры

Бум внутриигровых покупок, поскольку доминируют Freemium-игры

Автор : Connor Обновлять : Jan 24,2025

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases Новый совместный отчет Comscore и Anzu раскрывает убедительную информацию о привычках, предпочтениях и тенденциях расходов американских геймеров. В исследовании «Отчет Comscore о состоянии игр в 2024 году» изучается игровое поведение на различных платформах и жанрах.

Высокая частота внутриигровых покупок в бесплатных играх

Рост популярности бесплатных игр

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases В отчете делается важный вывод: в прошлом году 82% геймеров в США совершали внутриигровые покупки в бесплатных играх. Эта «фримиумная» модель, сочетающая бесплатный доступ к игре с дополнительными покупками в приложении для получения расширенных функций, оказалась чрезвычайно успешной. Такие игры, как Genshin Impact и League of Legends, служат примером широкой популярности этой модели.

Успех модели freemium особенно очевиден в мобильных играх. Maplestory, выпущенную в Северной Америке в 2005 году, часто называют пионером этого подхода, представившим концепцию использования реальных денег для виртуальных предметов. С тех пор эта модель стала краеугольным камнем игровой индустрии.

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases Непреходящая популярность бесплатных игр принесла существенный доход разработчикам и платформам, таким как Google, Apple и Microsoft. Исследования Университета Корвинуса объясняют этот успех такими факторами, как полезность, потворство своим желаниям, социальное взаимодействие и соревновательный игровой процесс. Эти элементы стимулируют игроков покупать внутриигровые предметы, чтобы улучшить свои впечатления и избежать отвлекающих факторов, таких как реклама.

Коммерческий директор Comscore Стив Багдасарян подчеркнул важность отчета, заявив: «В нашем отчете о состоянии игр за 2024 год подчеркивается культурное влияние игр и решающая роль поведения игроков для брендов, стремящихся привлечь эту динамичную аудиторию».

Выводы отчета перекликаются с комментариями, сделанными ранее в этом году Кацухиро Харадой из Tekken относительно внутриигровых покупок в Tekken 8. Харада отметил, что доходы от этих транзакций напрямую вносят вклад в бюджет разработки игры, особенно с учетом растущих затрат на производство игры.

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