Activision Confesses Using AI for Call of Duty Assets Amid Backlash

Activision, the developer behind Call of Duty, has officially acknowledged the use of generative AI in the creation of Black Ops 6, following months of speculation and criticism from fans. The controversy erupted in December after the Season 1 Reloaded update, when players spotted what they believed to be AI-generated anomalies in the game's loading screens, calling cards, and Zombies event art.

The focal point of the uproar was the 'Necroclaus' loading screen, featuring a Zombie Santa with an apparent six fingers—a common error in AI-generated imagery. Additionally, an image showcasing a new Zombies community event depicted a gloved hand with what appeared to be six fingers and no thumb, suggesting a total of seven digits.

Another image of a gloved hand was used to illustrate a new Zombies community event, featuring what looked like six fingers without a thumb, hinting at a total of seven digits on the hand.

The 'Necroclaus' image prompted a deeper examination of other visuals in Black Ops 6, leading some community members to question the authenticity of several images, especially those in paid bundles. Redditor Shaun_LaDee pointed out three such images with irregularities that hinted at the use of generative AI.

Amid the 6 fingered Santa Controversy, I looked into some loading screens included in PAID bundles…
byu/Shaun_LaDee inCODZombies

Fans demanded transparency from Activision regarding the use of AI in art sold within bundles. In response to new AI disclosure requirements on Steam, Activision has included a general statement in Black Ops 6's Steam listing: "Our team uses generative AI tools to help develop some in-game assets."

In July, Wired reported that Activision had previously sold an AI-generated cosmetic in Call of Duty: Modern Warfare 3, specifically linked to the Yokai’s Wrath bundle from December 2023, without disclosing the use of AI. This bundle, priced at 1,500 COD Points (roughly $15), contributed to Activision's significant revenue from in-game purchases.

Following Microsoft's acquisition of Activision Blizzard for $69 billion, the company laid off 1,900 staff from its gaming division. According to Wired, these layoffs affected 2D artists, with remaining concept artists being compelled to use AI tools. An anonymous Activision artist revealed that employees were encouraged to undergo AI training, signaling a broader push toward AI integration within the company.

The use of generative AI in gaming and entertainment has sparked intense debate, particularly amidst widespread layoffs. Critics highlight ethical and rights issues, alongside AI's challenges in creating content that resonates with audiences. An example is Keywords Studios' failed attempt to develop an entirely AI-generated game, which they later acknowledged as unable to replace human talent.