Coperni FW25: Bold Fusion of Fashion and Gaming

Coperni's Fall/Winter 2025 runway show defied expectations. The event took place at Paris' adidas Arena—a venue typically reserved for esports—creating a compelling fusion of high fashion and gaming culture that felt both retro and forward-thinking. Rather than filling the front row with the usual cast of celebrities and editors, Coperni made a surprising choice: 200 gamers, stationed in ergonomic chairs, playing Fortnite and other games live throughout the presentation.

This imaginative setup transformed the runway into something resembling a '90s LAN party, complete with authentic details that honored the golden age of gaming. The synergy between fashion and gaming went beyond set design, influencing the clothing itself and illustrating how tech and style can merge seamlessly.

The FW25 lineup featured both subtle nods and direct homages to gaming culture. Highlights included voluminous dresses made from insulated technical fabrics, reminiscent of sleeping bags used during all-night gaming sessions. Sequin-adorned dresses and tights came equipped with small utility pouches, echoing the holsters worn by Tomb Raider’s adventurer Lara Croft. The collection also introduced playful Tamagotchi-inspired bags, tapping into handheld console nostalgia.

The influence of gaming-centric films was another key theme throughout the collection. References like the dragon tattoo from The Girl with the Dragon Tattoo appeared on various looks, while the high-slit gown worn by Alice in Resident Evil (2002) was reinterpreted in the opening ensemble. These cinematic touches helped blur the lines between digital and physical fashion worlds.

Coperni has consistently explored the relationship between technology and attire, and this season’s womenswear continues that legacy. By centering gaming—an arena often perceived as male-dominated—the brand confronts stereotypes and champions greater inclusion in the fashion space.

Image: instagram.com

The show also exemplified how to create viral moments. Shortly after the finale, clips of the runway crowded with gamers dominated social media feeds, reinforcing the brand's flair for unforgettable spectacles.

This isn't Coperni’s first time making a splash during fashion week. In the previous season, the label wrapped Paris Fashion Week with a magical show at Disneyland Paris. Earlier collections featured show-stopping innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation redefines the fashion show format, positioning Coperni not merely as a label, but as a cultural force.

image: instagram.com

With FW25, Coperni again captures the attention of digital and physical audiences alike. At a moment when traditional runway shows face an uncertain future, the brand constantly reinvents the experience—melding creativity, technology, and storytelling into something that resonates far beyond fashion insiders.

As chatter about the gamer-led runway continues online, one conclusion is undeniable: Coperni has successfully pushed the envelope once more, cementing its role as an innovator in contemporary fashion.